Round Table Discussions:
• What services are community banks buying in 2010?
• Why it is important to adjust the managed services model within a community bank?
• Additional topics open for discussion

Thomas Lewis Bio

1. Preparation – individual or team, pursue efficiencies, develop and communicate key questions
2. Presentation – includes planning, presenting, leading discussion and obtaining feedback from other members
3. Execution and Accountability – includes re-purposing content with management team, staff, etc., goal achievement, tracking results of feedback for reporting next quarter

Are you maximizing the value of your QBR?

“Don’t say that you want to give, but go ahead and give! You’ll never catch up with mere hope.”-Goethe

The success of the “Home-makeover” TV shows and events over the past few years are evident. The scenario is: A family’s home is in bad shape, so a team of professionals provide donated labor, materials, and finances and “makeover” the house. This same concept applies to the Extreme Technology Makeover. A company or organization’s technology requires desperate improvement, so a team of technology professionals with the same type of donated items help to improve that company’s technology and office situation. And, it’s all completed with the HTG Go-Giver attitude!

This session will explain how two HTG companies, Mavidea Technology Group and ARRC Technology, successfully implemented their Technology Makeovers while also discussing:

• Creation—The “how to” on what to do (and not do) when developing your Makeover offering
• Involvement—Creating your circle of support for successful donations of time and assets
• Marketing Strategies—Positioning your Makeover for the right coverage and media
• Implementation—Execution and proper planning to ensure success

Don’t miss this opportunity to strategically plan and execute a great event that can help others in a big way. The residual effects of giving and helping others are immeasurable. Involving your business, employees and a giving heart will reap rewards for years. Do it today!

Make a Technology Makeover your Go-Giver Project.

Come learn how to answer these and many other questions that can change your business and your life. Each quarter HTG asks members to address four plans: business, leadership, life and legacy. In this session we will review the four plans and talk through their purpose and how to effectively utilize the templates that HTG has developed for your use. Effective planning is the first step to execution. Make sure you are on the bus toward taking your business and life where you want it to end up.

You Want and Need Your Story To “Go Viral”
Successful marketing in a social media world is about having your message spread despite the intense competition of billions of other channels for the attention of your desired audience.
If you want to increase your odds of marketing success in this environment, of having your story “go viral,” you need to start thinking like a Dandelion.

Thinking Like a Dandelion
In his excellent book, “Free: The Future of a Radical Price,” Chris Anderson introduces us to the idea that the best way for nature to “fully explore [a] potential space,” is through a “scattershot strategy.” A strategy epitomized by, yes, the dandelion.

The dandelion’s objective is to create really low-cost seeds that can be spread to as many places as possible and thereby maximize growth and the chance for future survival.  The way that your organization implements the ‘scattershot strategy?’

Build the Dandelion Marketing Culture
Join Jeremy Epstein, Marketing Navigator of Never Stop Marketing, as he introduces you to the six components of the Dandelion Marketing Culture, offers guidance on how you can build this culture yourself, and capitalize on the strengths (and opportunities) that the billion channel world of social media provides you.  Here’s a sneak preview:

The six components of a Dandelion Marketing Culture are:
1. Know the Commander’s Intent
2. EVERYONE is in marketing.
3. Brand: Feel Over Look.
4. Agile Marketing Development
5. High Fault Tolerance.
6. Rapid Feedback Loops.

For more, download the free eBook: Dandelion Marketing: How to Increase Your Odds of ‘Going Viral’ (PDF)

Bio: Over the course of an almost 6 year career at Microsoft, Jeremy implemented numerous scalable community building (and revenue generating) programs. His efforts were recognized more than once as US-wide best practices and he authored one of Microsoft’s most successful marketing blogs with over 110,000 views per month.  Since leaving Microsoft and “hanging out the shingle,” he has signed contracts with multiple clients including Johnson & Johnson and NYT best-selling author, Dan Pink. You can read his blog (and more) at www.ignitingtherevolution.com.

Case Studies: Better Living through Benchmarking!

Your business has great potential – if only you could hire the right sales people. But whenever you invest, the reps aren’t what you expected. Some are slow to come up to speed, still not producing six months into the job. Others have yet to truly understand your solutions and rely on your technical staff to support their sales activities. They aren’t prospecting or closing. You thought you had great candidates, so what went wrong?

Hiring sales reps is tricky. Their job is to sell and all too often, you’re sold but they can’t produce. Even without sales expertise, you can successfully hire sales people to grow your business.

Join sales strategy expert Kendra Lee and discover the 10 pitfalls you want to avoid when involving hiring sellers. From your job description to your interview process to onboarding, including:
•  Indicators that you’re headed for a pitfall
•  Costly interview mistakes
•  Common reference check omissions
•  Compensation plan errors
•  Missing critical steps in the hiring process
•  How to verify a proven sales track record
•  Hiring sales skills that don’t fit your business’ needs
•  Setting unattainable expectations

Leave with new strategies to hire top sales reps with proven track records. Get free tools to guide you in your sales rep hiring process and increase your confidence in your ability to build a sales team!

For the best practice sharing, please come prepared to share with the group any healthcare-related initiatives your company has done. This will be completely informal but feel free to bring any slides or materials on a USB drive that might be helpful.

1. Preparation – individual or team, pursue efficiencies, develop and communicate key questions
2. Presentation – includes planning, presenting, leading discussion and obtaining feedback from other members
3. Execution and Accountability – includes re-purposing content with management team, staff, etc., goal achievement, tracking results of feedback for reporting next quarter

Are you maximizing the value of your QBR?

“Don’t say that you want to give, but go ahead and give! You’ll never catch up with mere hope.”-Goethe

The success of the “Home-makeover” TV shows and events over the past few years are evident. The scenario is: A family’s home is in bad shape, so a team of professionals provide donated labor, materials, and finances and “makeover” the house. This same concept applies to the Extreme Technology Makeover. A company or organization’s technology requires desperate improvement, so a team of technology professionals with the same type of donated items help to improve that company’s technology and office situation. And, it’s all completed with the HTG Go-Giver attitude!

This session will explain how two HTG companies, Mavidea Technology Group and ARRC Technology, successfully implemented their Technology Makeovers while also discussing:

• Creation—The “how to” on what to do (and not do) when developing your Makeover offering
• Involvement—Creating your circle of support for successful donations of time and assets
• Marketing Strategies—Positioning your Makeover for the right coverage and media
• Implementation—Execution and proper planning to ensure success

Don’t miss this opportunity to strategically plan and execute a great event that can help others in a big way. The residual effects of giving and helping others are immeasurable. Involving your business, employees and a giving heart will reap rewards for years. Do it today!

Make a Technology Makeover your Go-Giver Project.

Lead generation is expensive and often unproductive. Your objective is qualified, interested prospects, but in today’s tough economy your challenge is significantly multiplied. You can’t rely on your sellers’ cold calling efforts to drive the number of leads your company requires.

You need a demand generation approach that can reach your target contacts exactly when they’re looking for the services you offer, draw them in, and fill your pipeline. Such a plan sounds complex, resource intensive and cost prohibitive but it doesn’t have to be. You can use the resources already available to you to create lead generation campaigns that gets results.

In this session with Kendra Lee, prospect attraction expert and author of the award-winning book Selling Against the Goal, you’ll discover:
•  Why most lead generation efforts fail and how to avoid it
•  Your objective with a campaign
•  The golden rule of successful prospect attraction
•  What a successful lead generation campaign looks like
•  The 4 components every campaign must include
•  How your definition of a lead changes your campaign
•  10 Tips for writing a successful email campaign
•  Actual results you can expect
•  Resource requirements to be sure to plan for
•  Strategies to secure vendor funding

Leave with fresh how-tos to create campaigns that’ll attract prospects and fill your pipeline.

You won’t hear any marketing fluff, only relevant information you can use today that will help you grow your business.

Come learn how to answer these and many other questions that can change your business and your life. Each quarter HTG asks members to address four plans: business, leadership, life and legacy. In this session we will review the four plans and talk through their purpose and how to effectively utilize the templates that HTG has developed for your use. Effective planning is the first step to execution. Make sure you are on the bus toward taking your business and life where you want it to end up.

Join Jeremy Epstein, a “Marketing Navigator for the Attention Economy,” in a lively, interactive (and remarkable!) presentation that will:

1. help you understand the fundamental macro-societal shifts impacting marketers
2. provide guidelines for how to thrive as a marketer in the new environment
3. share the ground rules for the new marketing
4. educate you on the key concepts of using Social Media as a marketing channel
5. offer suggestions on the first steps on the road to a Word-of-Mouth/Social Media marketing strategy

Bio: Over the course of an almost 6 year career at Microsoft, Jeremy implemented numerous scalable community building (and revenue generating) programs. His efforts were recognized more than once as US-wide best practices and he authored one of Microsoft’s most successful marketing blogs with over 110,000 views per month.

Since leaving Microsoft and “hanging out the shingle,” he has signed contracts with multiple clients including Johnson & Johnson and NYT best-selling author, Dan Pink. You can read his blog (and more) at www.ignitingtherevolution.com.

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*There is a $35 fee to attend this workshop and you must be a CompTIA member. Take advantage of the special CompTIA membership pricing available to HTG members.

*This workshop is also limited to ONE PERSON PER COMPANY. We are relying on the honor system and expecting HTG members to do the right thing. The reason for this is to allow all HTG members a fair chance to attend this session. Registration reports will be monitored daily. If more than one person from a member company is registered for the session, then reassignment will take place.

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